@mtndad: The pileated woodpecker occupies a large range and is quite adaptable. Its ability to survive in many wooded habitat types has allowed the species to survive human habitation of North America much better than the more specialized ivory-billed woodpecker. Pileated woodpeckers have a large population size and, despite being non-migratory, are protected under the U.S. Migratory Bird Act. Due to the considerable damage that pileated woodpeckers can do to trees, some people may consider them harmful if found on their property, but the large birds control many insect populations, especially tree beetles, that may otherwise experience outbreaks.
If you read all of it, then people can better understand they are helpful at at controlling tree beetles, which is usually a good thing.